Liquidity Campaigns

A Liquidity Campaign is an incentive arrangement that Turtle structures with a protocol. Within Campaigns are Deals, specific vaults or defi opportunities available for LPs to deposit into. Liquidity providers in Turtle Deals earn extra rewards on top of the native yield. The protocol commits a budget of token emissions to attract liquidity from Turtle’s member network, Turtle sources that liquidity and tracks how much TVL each participant contributes over time, and the reward is paid out to LPs in proportion to what they contributed. Unlike a Stream, which a protocol configures and runs itself, a Liquidity Campaign is relationship-sourced: Turtle structures the terms and brings the liquidity. Every Liquidity Campaign, and subsequent Deals, goes through the Turtle Due Diligence Council before it goes live, a review that general DeFi opportunities in the Turtle Discover page do not receive. If you are an LP, a Liquidity Campaign is a vault that pays more than its native yield while you hold it. If you are a protocol, a Liquidity Campaign is how you buy targeted, attributed liquidity without building a distribution channel of your own.

A reward liquidity campaign in the Turtle Earn app

Rewards or additional incentives are layered on top of a vault’s native yield. Turtle Network TVL is the Turtle-attributed liquidity a fee is charged on, measured by reconciling who interacted with Turtle against their balance in the target opportunity. See the glossary and Pricing.

What you get

For LPs

Deposit into a Turtle Deal through the Turtle app and earn extra token emissions on top of the vault’s base yield. The additional incentive is automatic once you deposit into an eligible Deal. You keep custody of your position, and rewards accrue in proportion to the liquidity you contribute over the liquidity campaign period.

For protocols

Turtle structures the terms, sources liquidity from its member network, and attributes the resulting TVL back to your protocol on a verifiable basis. You commit an emission budget and pay a fee on Turtle Network TVL. You do not build distribution infrastructure, and every dollar charged is tied to liquidity Turtle can prove it brought.

How a liquidity campaign works

Turtle and the protocol structure the liquidity campaign

The Turtle team works with the protocol to set the emission token, reward rate, duration, and which vaults are eligible. The protocol’s organization is reviewed and the liquidity campaign passes a diligence gate before anything goes live.

The liquidity campaign launches in the app

Once terms are signed, the liquidity campaign appears as a Turtle Deal in the Turtle app. Eligible vaults are labeled so LPs can find them while browsing.

LPs deposit and contribute liquidity

Members deposit into the eligible vault through the standard flow. The reward attaches automatically. Turtle tracks each wallet’s contribution to the liquidity campaign’s TVL from the go-live date forward.

Turtle attributes and reconciles TVL

Attribution reconciles who interacted with Turtle infrastructure against the balance those wallets hold in the target opportunity. This is what determines the Turtle Network TVL a fee is charged on, and the basis on which LP rewards are computed.

LPs earn additional incentives

Rewards accrue to participating wallets in proportion to the liquidity they contributed during the liquidity campaign. LPs see and claim rewards in the app alongside their other Turtle activity.