Turtle Campaigns (Ecosystem-as-a-Service) are large-scale liquidity programs designed to bootstrap DeFi activity for new or growing ecosystems. Turtle coordinates across vault protocols, reward incentives, and its 300K+ member network to drive concentrated liquidity into a target chain or protocol.Documentation Index
Fetch the complete documentation index at: https://docs.turtle.xyz/llms.txt
Use this file to discover all available pages before exploring further.
How campaigns work
Ecosystem defines goals
The partner chain or protocol defines liquidity targets — TVL goals, asset types, vault diversity, and campaign duration.
Turtle structures the campaign
Turtle curates a set of vault opportunities across the ecosystem, structures incentive deals with underlying protocols, and configures Streams reward distributions.
Campaign launches
The campaign goes live on app.turtle.xyz/campaigns. Members see a dedicated campaign page with curated vaults, boosted APYs, and campaign-specific leaderboards.
Liquidity deploys
Turtle’s member network deposits into campaign vaults. Attribution is tracked automatically for deal settlement and reward distribution.
Campaign structure
A campaign typically combines several Turtle products:| Component | Role |
|---|---|
| Curated vaults | Selected opportunities on the target ecosystem |
| Boosted deals | Additional token emissions from protocols |
| Streams | Point or token reward distributions tied to vault positions |
| Leaderboard | Campaign-specific rankings to drive competitive depositing |
| Diligence review | Every vault in the campaign is reviewed by the Turtle Diligence Council |
Results
The flagship TAC Summoning Campaign attracted over $650M in TVL in its first month, demonstrating the model’s ability to bootstrap ecosystem liquidity at scale.For ecosystems
If you’re a chain or protocol looking to bootstrap DeFi liquidity, campaigns provide turnkey coordination across vault curation, incentive design, and distribution. Reach out through the Client Portal or Discord.Streams
How on-chain reward distribution works for campaigns.
Pricing
Turtle’s TVL attribution and fee structure.