An Ecosystem Campaign is different from a Streams campaign. An Ecosystem Campaign is a full program Turtle runs with a chain or protocol, combining several products. A Streams campaign is one self-serve incentive stream a protocol creates on its own. A single Ecosystem Campaign often includes one or more Streams campaigns inside it. For the self-serve product, see Streams.
How an Ecosystem Campaign works
Partner defines goals
The partner chain or protocol defines liquidity targets: TVL goals, asset types, vault diversity, and campaign duration.
The ecosystem defines goals
The partner chain or protocol sets the targets: TVL goals, asset types, vault diversity, and duration.
Turtle integrates the campaign
Turtle integrates a set of vaults across the ecosystem, structures incentive deals with underlying protocols, and configures Streams reward distributions.
Turtle structures the campaign
Turtle selects a set of vaults across the ecosystem, structures incentive Liquidity Campaigns with the underlying protocols, and configures Streams reward distributions.
Campaign launches
The campaign goes live on app.turtle.xyz/campaigns. Members see a dedicated campaign page with selected vaults, additional rewards, and campaign-specific leaderboards.
Liquidity deploys
Turtle’s member network deposits into campaign deals. Attribution is tracked automatically for deal settlement, reward distribution, and billing.
What a campaign combines
An Ecosystem Campaign packages several Turtle products into one program.| Component | Role |
|---|---|
| Selected vaults | Vaults chosen for the target ecosystem |
| Liquidity campaigns | Additional token emissions from protocols |
| Streams | Point or token reward distributions tied to vault positions |
| Leaderboard | Campaign-specific rankings that drive competitive depositing |
| Diligence review | Every vault in the campaign is reviewed by the Turtle Diligence Council |