> ## Documentation Index
> Fetch the complete documentation index at: https://docs.turtle.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch a Liquidity Campaign

> Submit, structure, and launch a liquidity campaign through the Client Portal.

This page walks through launching a liquidity campaign end to end. Unlike a stream, a liquidity campaign is not a one-click self-serve action: you submit campaign details in the [Client Portal](https://dashboard.turtle.xyz), the liquidity campaign clears a diligence gate, you settle terms with the Turtle team, and the liquidity campaign goes live once a statement of work is signed. The arc below is the known sequence; where the exact Portal screens are still being confirmed, the step says so.

Before you start, confirm your organization is approved with a signed master services agreement, KYB cleared, and the integration fee paid, and that you have decided your emission token, incentive rate, duration, and eligible vaults. See [Before you start](/products/deals/before-you-start).

<CardGroup cols={2}>
  <Card title="Before you start" icon="list" href="/products/deals/before-you-start">
    The prerequisites and the terms to decide before submission.
  </Card>

  <Card title="Pricing" icon="tag" href="/resources/pricing">
    The fee model you will structure against, with example bands.
  </Card>
</CardGroup>

## Submit a liquidity campaign from the Client Portal

<Steps>
  <Step title="Open the Client Portal and select your organization">
    Go to [dashboard.turtle.xyz](https://dashboard.turtle.xyz) and open the organization you want to launch the liquidity campaign under. Liquidity campaign submission is only available once your org is approved and the master services agreement is signed.

    {/* VERIFY: confirm the exact label and location of the liquidity campaign submission entry point in the Client Portal (the lifecycle spec described an "Incentive Tooling" suite with a "Request Access" CTA). */}
  </Step>

  <Step title="Enter campaign details">
    A liquidity campaign sits inside a campaign. Provide the campaign-level details first: the protocol, the networks involved, and a description of what you are running.

    {/* VERIFY: confirm the campaign vs liquidity campaign split in the Portal and the exact fields on the campaign form. */}

    <Note>
      If you have run a liquidity campaign before, you can seed a new one from a prior liquidity campaign in your org and edit from there, rather than re-entering everything.
    </Note>
  </Step>

  <Step title="Set the liquidity campaign terms">
    Specify the terms of the liquidity campaign itself: the emission token, the incentive rate, the duration, and which vaults are eligible. These are the decisions from [Before you start](/products/deals/before-you-start).

    {/* VERIFY: confirm the exact liquidity campaign detail fields and how eligible vaults are selected (picked from a catalog, entered by contract address, or other). */}

    <Info>
      The target vault must be a contract type Turtle already integrates. If it is not, the liquidity campaign can still proceed through the rest of the flow and queues at signing until the integration ships.
    </Info>
  </Step>

  <Step title="Provide diligence data">
    Complete the diligence section so the review committee and the [Turtle Due Diligence Council](/resources/turtle-due-diligence-council) can evaluate the liquidity campaign. This covers the vault and protocol across technical, operational, financial, and curator risk. Some fields are canonical at the org level (audits, oracle provider, token information) and carry across liquidity campaigns once entered.

    {/* VERIFY: confirm which diligence fields are surfaced to the protocol in the Portal vs handled by the Turtle team, and which are org-canonical. */}

    <Warning>
      Diligence data entry unlocks only after KYB has cleared and the integration fee is paid. If those gates are not met, this step is blocked.
    </Warning>
  </Step>

  <Step title="Diligence review and negotiation">
    The review committee works through your diligence submission and iterates with you until every item is resolved. In parallel, the Turtle team negotiates the commercial terms against the [Pricing](/resources/pricing) model: the attribution scope and the fee on Turtle Network TVL. This is a back-and-forth with the team, not a Portal-only step.

    <Note>
      The council reviews independently of Turtle's commercial team. A liquidity campaign can be declined on diligence grounds regardless of the commercial relationship.
    </Note>
  </Step>

  <Step title="Sign the statement of work">
    Once diligence is resolved and terms are agreed, a statement of work (SOW) is signed. The SOW is where the specific fee rate and the liquidity campaign's commercial terms are fixed.

    {/* VERIFY: confirm whether SOW signing happens in the Portal or through a separate signing tool, and what the protocol does at this step. */}
  </Step>

  <Step title="The liquidity campaign goes live">
    After the SOW is signed and any pending integration has shipped, the liquidity campaign goes live. It appears as a featured opportunity in the [Turtle app](https://app.turtle.xyz), eligible vaults are labeled, and Turtle Network TVL is measured from the go-live date forward. Track performance from the [Liquidity Campaigns dashboard](/partner-products/deals-dashboard).

    <Info>
      The incentive window begins at campaign go-live, not at each LP's deposit. Attribution starts counting Turtle Network TVL from that point.

      {/* VERIFY: confirm the go-live cadence (the lifecycle spec noted liquidity campaigns start at the next epoch boundary, midnight UTC) before publishing. */}
    </Info>
  </Step>
</Steps>