> ## Documentation Index
> Fetch the complete documentation index at: https://docs.turtle.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Turtle Campaigns

> Large-scale liquidity campaigns that bootstrap entire ecosystems through coordinated vault deployment and incentives.

Turtle Campaigns (Ecosystem-as-a-Service) are large-scale liquidity programs designed to bootstrap DeFi activity for new or growing ecosystems. Turtle coordinates across vault protocols, reward incentives, and its 300K+ member network to drive concentrated liquidity into a target chain or protocol.

<img src="https://mintcdn.com/turtle-26472809/bMpimTLGyxh-lYR-/images/campaginsoverview.avif?fit=max&auto=format&n=bMpimTLGyxh-lYR-&q=85&s=8b6bcb22b42bae7225d2893163576548" alt="Campaigns overview" width="2304" height="751" data-path="images/campaginsoverview.avif" />

## How campaigns work

<Steps>
  <Step title="Ecosystem defines goals">
    The partner chain or protocol defines liquidity targets — TVL goals, asset types, vault diversity, and campaign duration.
  </Step>

  <Step title="Turtle structures the campaign">
    Turtle curates a set of vault opportunities across the ecosystem, structures incentive deals with underlying protocols, and configures [Streams](/partner-products/streams) reward distributions.
  </Step>

  <Step title="Campaign launches">
    The campaign goes live on [app.turtle.xyz/campaigns](https://app.turtle.xyz/campaigns). Members see a dedicated campaign page with curated vaults, boosted APYs, and campaign-specific leaderboards.
  </Step>

  <Step title="Liquidity deploys">
    Turtle's member network deposits into campaign vaults. Attribution is tracked automatically for deal settlement and reward distribution.
  </Step>

  <Step title="Rewards distributed">
    Members earn base vault yield, campaign-specific token incentives (via Streams), and leaderboard rewards. Protocols get measurable TVL growth.
  </Step>
</Steps>

<img src="https://mintcdn.com/turtle-26472809/bMpimTLGyxh-lYR-/images/TurtleCampaigns.png?fit=max&auto=format&n=bMpimTLGyxh-lYR-&q=85&s=432670600d8a7e5185d2fb9d463e568d" alt="Turtle Campaigns" width="893" height="680" data-path="images/TurtleCampaigns.png" />

## Campaign structure

A campaign typically combines several Turtle products:

| Component            | Role                                                                    |
| -------------------- | ----------------------------------------------------------------------- |
| **Curated vaults**   | Selected opportunities on the target ecosystem                          |
| **Boosted deals**    | Additional token emissions from protocols                               |
| **Streams**          | Point or token reward distributions tied to vault positions             |
| **Leaderboard**      | Campaign-specific rankings to drive competitive depositing              |
| **Diligence review** | Every vault in the campaign is reviewed by the Turtle Diligence Council |

## Results

The flagship **TAC Summoning Campaign** attracted over **\$650M in TVL** in its first month, demonstrating the model's ability to bootstrap ecosystem liquidity at scale.

## For ecosystems

If you're a chain or protocol looking to bootstrap DeFi liquidity, campaigns provide turnkey coordination across vault curation, incentive design, and distribution. Reach out through the [Client Portal](https://dashboard.turtle.xyz) or [Discord](https://discord.turtle.xyz).

<CardGroup cols={2}>
  <Card title="Streams" icon="water" href="/partner-products/streams">
    How on-chain reward distribution works for campaigns.
  </Card>

  <Card title="Pricing" icon="tag" href="/resources/pricing">
    Turtle's TVL attribution and fee structure.
  </Card>
</CardGroup>